Buying decisions are increasingly being driven by shipping speed, and retailers need to keep up or risk losing business.
Amazon Prime set the bar with standard 2-day, 1-day and Same-day delivery, and consumers have come to expect the same caliber of speed from all retailers. 76% of shoppers call fast delivery the most important factor in an online shopping experience. Speed is especially important to younger generations whose purchasing power is increasing, with at least 31% of Gen Z consumers and 21% of Millennials paying for expedited shipping during the pandemic.
As online sales continue to soar and brand loyalty declines, retailers can gain a competitive edge by using fast delivery to acquire new customers, bolster brand loyalty, and improve the delivery experience. Watch our video to learn how to build fast delivery into your shipping strategy.
Click on the image above or here to watch.
